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Most people think of something mythical when they hear the word “seo”. As we all know, you cannot count on immediate results when you turn to search engine optimization, which only raises suspicions on its efficiency.

One of the main tools of digital marketer is content. This means, you really have to be able to create high-quality texts for blog posts, landing pages, videos, etc., if you want to do web promotion.

You can often come across a recommendation to use canonical for site pages with “duplicate” content, or even put the self-referential canonical tag. But the misleading fact is that this is not a requirement.