Case. Catalogue site of saunas: + 835% organic traffic ⏫ Metrics

Goal:

to increase organic traffic for three language versions: ukrainian, russian and english
to increase CTR of the website

Start point: 1 729 users

What was done:

Sauna is a seasonal service so we started promotion beforehand in order to receive the maximum traffic

1. Niche and competitors analysis

2. Complex SEO audit that revealed all technical mistakes that block the promotion

set user-friendly URLs
set up 301 redirects from the old URLs to save the link eight and for the faster indexation of changes
optimized xml sitemaps for all language versions and also robots.txt file
set “noindex, nofollow” to insignificant pages

3. We`ve added breadcrumbs and sauna`s rating to attain rich snippets

4. We also have added price tables and get featured snippets

Featured snippets have helped us increase CTR and ranking for commercial key phrases (“price”, “buy online”)

5. We have optimized location filters

6. Provided internal linking

7. Specified canonicals

There are a lot of pages with get-parameters on the website. We set canonicals to each page on the website to attain better scanning and indexation.

8. Content marketing

In order to attract more info queries and targeted traffic, we developed content marketing strategy that includes creating unique texts for landing pages and regular blog posts that would answer the most popular questions about saunas

9. Backlink profile

Before the start of promotion backlink profile of the website was decreasing. But quality backlinks is one of the most important ranking factor, so that we started the long process of attracting backlinks from authority websites and get good results