Case study. Ecommerce SEO in Israel: + 60% organic traffic ⏫ Metrics

Goals:

to improve ranking for specific requests in three languages (russian, english, hebrew)
to increase organic traffic

1. Niche and competition analysis

Competition analysis revealed that competitors bet on offline and don’t pay attention to SEO, but have a lot of backlinks from trusted websites.

2. Expanded semantic core in three languages

3. Structure expansion based on semantic core

We have created mind map that reflects all new categories and filters to attract users by maximum quality of search queries

4. Technical site audit

At the next stage, we provided SEO audit that revealed main technical problems that have a negative impact on site’s growth

5. Correction of technical errors

adjusted redirect
- we used 301 redirects to “join” duplicating pages that have double slashes “//” in URLs
- replaced 302 redirects (temporary) by 301 (permanent)
- setting redirect from ip address to the main domain also allowed to “join” duplicating pages on SERP
adjusted user-friendly URLs for all language versions
optimized page “Brands”
optimized filtration
specified rel=”canonical” and rel=”alternate” tags
optimized pagination
generated correct sitemap.xml
optimized breadcrumbs
closed pages with get-parameters from indexation
removed “broken” links
set up generation of meta tags and headings
marked up structured data to attain the display of rich snippets

6. Content plan on writing writing texts for landing pages

after providing competitive analysis we have created content plan on writing texts for landing pages
this caused sufficient growth of keywords leading to the website

7. Backlink profile strengthening

sites competitors receive “dofollow” links mostly from official sites of the products that they retail
we developed a strategy based on this fact and succeed in receiving several high-quality backlinks to the site